Last Updated: 21 March 2026

1. Introduction

Welcome to Firstwave Supply ("we," "us," or "our"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.firstwavesupply.com and engage with our services.

We are committed to protecting your privacy and complying with applicable U.S. federal and state laws, including the Telephone Consumer Protection Act (TCPA), California Consumer Privacy Act (CCPA/CPRA), and The Campaign Registry (TCR) requirements for SMS messaging.

By using our website or providing your information to us, you agree to the terms of this Privacy Policy.

2. Information We Collect

We collect the following types of personal information:

Personal Identifiers:

- Full name

- Email address

- Phone number (mobile and/or landline)

Business Information:

- Company name (if applicable)

- Project details or inquiry information

- Location/address for service purposes

Technical Data:

- IP address

- Browser type and version

- Pages visited on our website

- Time and date of visits

We do not collect sensitive personal information such as Social Security numbers, financial account information, or health data.

3. How We Use Your Information

We use your information for the following purposes:

- Sales & Lead Follow-Up: To respond to inquiries, provide quotes, and discuss construction material needs

- Newsletter Communications: To send industry updates, product information, and promotional content

- SMS Notifications: To send confirmations, appointment reminders, and project-related updates

- Website Improvement: To analyze traffic and improve user experience

- Legal Compliance: To meet regulatory obligations and protect our rights

4. SMS/MMS Messaging Compliance (TCPA, A2P 10DLC & TCR)

4.1 Consent to Receive Text Messages

By providing your mobile phone number through our website, newsletter signup, or phone call, you explicitly consent to receive text messages from Firstwave Supply. This consent is not a condition of any purchase or service.

Types of Messages:

- Order/project confirmations

- Appointment reminders

- General business communications

- Newsletter updates

- Message frequency: less than 10 per month typically

- Carrier Fees: Message and data rates may apply based on your mobile carrier plan.

4.2 The Campaign Registry (TCR) Registration

Firstwave Supply is registered with The Campaign Registry (TCR) for A2P 10DLC messaging compliance. Our brand and campaign have been verified with US wireless carriers to ensure transparent and lawful messaging practices.

4.3 Opt-Out Mechanisms

You may opt out of SMS messages at any time by:

- Replying STOP to any text message

- Clicking the unsubscribe link in email newsletters

Upon opting out, you will receive a final confirmation message. You may still receive non-marketing communications related to active projects or inquiries.

5. Third-Party Service Providers

We use GoHighLevel as our primary service provider for:

- Website hosting

- Customer Relationship Management (CRM)

- Email newsletter distribution

- SMS/MMS messaging infrastructure

GoHighLevel acts as a data processor on our behalf and is contractually obligated to protect your information. We do not share your data with other third parties except as described below.

6. Data Sharing and Disclosure

We do not sell your personal information to third parties.

We may share your information in the following circumstances:

- With Your Consent: When you explicitly authorize us to share information

- Service Providers: With vendors like GoHighLevel who process data on our behalf

- Legal Requirements: When required by law, court order, or government request

- Business Transfers: In connection with a merger, acquisition, or sale of assets

7. California Consumer Privacy Act (CCPA/CPRA) Rights

California residents have the following rights regarding their personal information:

- Know: Request disclosure of what personal information we collect, use, and share

- Delete: Request deletion of personal information (with certain exceptions)

- Correct: Request correction of inaccurate personal information

- Opt-Out: Opt out of the sale or sharing of personal information

- Non-Discrimination: Exercise rights without penalty or discrimination

To exercise these rights, contact us at [email protected] or +1 208-330-7247. We will verify your identity before processing requests.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information, including:

- Encryption of data in transit

- Secure server infrastructure via GoHighLevel

- Access controls for employee data access

- Regular security assessments

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

9. Data Retention

We retain your personal information for as long as necessary to:

- Fulfill the purposes outlined in this policy

- Comply with legal obligations

- Resolve disputes and enforce agreements

For SMS opt-out lists, we retain phone numbers indefinitely to honor your preference not to receive messages.

10. Children's Privacy

Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware of such collection, we will take steps to delete the information.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will notify you of significant changes by:

- Posting the updated policy on our website

- Sending email notification (for newsletter subscribers)

- Updating the "Last Updated" date

Your continued use of our services after changes constitutes acceptance of the new policy.

12. Contact Us

If you have questions about this Privacy Policy or your data, please contact us:

Company Name: Firstwave Supply

Email: [email protected]

Phone: +1 208-330-7247